Online gaming on social networking portals has today grown into a multi-million dollar industry. But while on one hand, international players are making ‘real’ money by selling ‘virtual’ goods, the Indian players are yet to show credible competence in capturing real value from online cash cows; B&E’s Pawan Chabra reports
“The first phase of growth for social networking companies came from online chatting and networking; however the maximum growth today comes via gaming and new applications,” explains Shivanandan Pare, COO, BigAdda, a social networking website from BIG Entertainment’s stable.
However, the point worth discussing is that while gaming on social networks like Facebook, Orkut, Tagged & Bebo are getting all the more popular by the day, what’s going on in the minds of the Indian online gaming & social networking giants? Are they gearing-up to make a business out of this opportunity?
Of course, while on one hand, challenges like low penetration of broadband outreach and high establishment costs are proving a hurdle for the Indian social networking industry, on the other, the market is witnessing a wave of domestic growth, with companies like ibibo, Bigadda, Bharatstudent, Apna Circle storming the market. The sad part however is that, while these ventures have created some ripples, practically, they stand nowhere when compared to the giant leaps of global giants like Facebook & Orkut. Even the enthusiasm levels of the Indian online gaming companies fail to match the same of international entities like Zynga. “The mobile gaming in India compliments the online gaming industry, but it will still take more time for Indian companies to gain leverage from the same and take the online gaming industry to a higher level,” says Ravi Kumar, Country Head, Gameloft India, which is one of the country’s largest mobile gaming content makers. As Kumar discusses further, he states that he has no plans to move into online gaming soon. However, Bigadda’s Pare begs to differ with his intentions to dance on the online gaming floor, as he explains, “Zapak is developing a host of virtual worlds for Bigadda and as soon as they complete the process, the users will able to play the same on our social networking website.” Some hope there for the Indian online gaming industry...
“The first phase of growth for social networking companies came from online chatting and networking; however the maximum growth today comes via gaming and new applications,” explains Shivanandan Pare, COO, BigAdda, a social networking website from BIG Entertainment’s stable.
However, the point worth discussing is that while gaming on social networks like Facebook, Orkut, Tagged & Bebo are getting all the more popular by the day, what’s going on in the minds of the Indian online gaming & social networking giants? Are they gearing-up to make a business out of this opportunity?
Of course, while on one hand, challenges like low penetration of broadband outreach and high establishment costs are proving a hurdle for the Indian social networking industry, on the other, the market is witnessing a wave of domestic growth, with companies like ibibo, Bigadda, Bharatstudent, Apna Circle storming the market. The sad part however is that, while these ventures have created some ripples, practically, they stand nowhere when compared to the giant leaps of global giants like Facebook & Orkut. Even the enthusiasm levels of the Indian online gaming companies fail to match the same of international entities like Zynga. “The mobile gaming in India compliments the online gaming industry, but it will still take more time for Indian companies to gain leverage from the same and take the online gaming industry to a higher level,” says Ravi Kumar, Country Head, Gameloft India, which is one of the country’s largest mobile gaming content makers. As Kumar discusses further, he states that he has no plans to move into online gaming soon. However, Bigadda’s Pare begs to differ with his intentions to dance on the online gaming floor, as he explains, “Zapak is developing a host of virtual worlds for Bigadda and as soon as they complete the process, the users will able to play the same on our social networking website.” Some hope there for the Indian online gaming industry...
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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