Monday, April 15, 2013

Get more into third world driveways

Irrespective of all possible speculations before, during and post GM’s Chapter 11 experience, the brand has become a force to be reckoned with, and primarily in the eyes of Americans themselves. But the story beyond home ground is that GM still has a long way to go.

The General has been through this a few years back, when Toyota toppled it to become the world’s largest automaker. During the recession, they were also humbled by Detroit cousin Ford, which survived on its own, while GM earned the embarrassing label of ‘Government Motors’. And now more recently, three analysts surveyed by Bloomberg have concluded that Volkswagen, with an expected sales of 8.1 million vehicles this year and growth of 13% yoy, will overtake GM and Toyota to be the world’s number 1 automaker in 2011.

For GM, those kind of numbers are very relevant as it would be itching for the crown again. But they may not be as much of a concern at the moment; mainly due to the fact that their balance sheet is beginning to look healthy now. For the quarter ending June 2011, the company posted revenue of $39.4 billion, a growth of 18.6% yoy while net profits grew by 33.33% to $3 billion in the quarter. As of june 2011, GM had nonrestricted automotive cash and investments at around $32.8 billion. The Bloomberg trio have also projected that GM would gain by 8% yoy this year to reach around 7.55 million units, which will give it the second rank in the global pecking order followed by Toyota, which is looking at dropping sales especially post the tsunami.

So how is the former number 1 from Detroit looking at its sales in global markets. This is a stage where its past nemesis Toyota is facing a rough patch, but it has to confront an aggressive rival from Europe. Volkswagen’s ascent has a lot to do with their growth in both China and India. As far as GM is concerned, it is getting a positive contribution from all regions other than South America as region-wise EBIT figures indicate. More importantly, it is making a comeback in its own backyard. North America was particularly robust, where EBIT increased by 41.27% to reach $2.25 billion. CEO Dan Akerson credits this to better customer focused innovation and production of more design savvy and economical vehicles. The Chevy Cruze, Cadillac CTS Coupe and GMC Terrain are instances of vehicles that have gained favour with American customers.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
 
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